Name : Nas
Birth Name : Nasir Jones
Also known as : Nasty Nas
Profession : Rapper, Songwriter, Record producer, Executive producer, Actor
Date of Birth : September 14, 1973
Place of Birth : Queensbridge, NYC
Genre(s) : Hip-hop.
Nas - Detailed Biography
Beginning with
his classic debut, Illmatic (1994), Nas stood tall for years as one of New York
City's leading rap voices, outspokenly expressing a righteous, self-empowered
swagger that endeared him to critics and hip-hop purists. Whether proclaiming
himself "Nasty Nas" or "Nas Escobar" or "Nastradamus" or "God's Son," the
self-appointed King of New York battled numerous adversaries for his position
atop the epicenter of East Coast rap, none more challenging than Jay-Z, who vied
with Nas for the vacated throne left in the wake of the Notorious B.I.G.'s 1997
assassination. Such headline-worthy drama informed Nas' provocative rhymes,
which he delivered with both a masterful flow and a wise perspective over beats
by a range of producers: legends like DJ Premier, Large Professor, and Pete
Rock; hitmakers like Trackmasters, Timbaland, and will.i.am; street favorites
like Swizz Beatz, Megahertz, and the Alchemist; and personal favorites of his
own like L.E.S., Salaam Remi, and Chucky Thompson. Nas likewise collaborated
with some of the industry's leading video directors, including Hype Williams and
Chris Robinson, presenting singles like "Hate Me Now," "One Mic," and "I Can"
with dramatic flair. Throughout all the ups (the acclaim, popularity, and
success) and downs (the expectations, adversaries, and over-reaching), Nas
continually matured as an artist, evolving from a young street disciple to a
vain all-knowing sage to a humbled godly teacher. Such growth made every album
release an event and prolonged his increasingly storied career to epic
proportions.
Born Nasir Jones, son of jazz musician Olu Dara, Nas dropped out of school in
the eighth grade, trading classrooms for the streets of the rough Queensbridge
projects, long fabled as the former stomping ground of Marley Marl and his Juice
Crew as immortalized in "The Bridge." Despite dropping out of school, Nas
developed a high degree of literacy that would later characterize his rhymes. At
the same time, though, he delved into street culture and flirted with danger,
such experiences similarly characterizing his rhymes. His synthesis of
well-crafted rhetoric and street-glamorous imagery blossomed in 1991 when he
connected with Main Source and laid down a fiery verse on "Live at the Barbeque"
that earned him up-and-coming notice among the East Coast rap scene. Not long
afterward, MC Serch of 3rd Bass approached Nas about contributing a track to the
Zebrahead soundtrack. Serch was the soundtrack's executive producer and had been
impressed by "Live at the Barbeque." Nas submitted "Halftime," and the song so
stunned Serch that he made it the soundtrack's leadoff track.
Columbia Records meanwhile signed Nas to a major-label contract, and many of New
York's finest producers offered their support. DJ Premier, Large Professor, and
Pete Rock entered the studio with the young rapper and began work on Illmatic.
When Columbia finally released the album in April 1994, it faced high
expectations; Illmatic regardless proved just as astounding as it had been
billed. It sold very well, spawned multiple hits, and earned unanimous acclaim,
followed soon after by classic status. The two years leading up to Nas'
follow-up, It Was Written (1996), brought another wave of enormous anticipation.
The ambitious rapper, who had begun working closely with industry heavyweight
Steve Stoute, responded with a significantly different approach than he had
taken with Illmatic: where that album had been a straightforward hip-hop album
with few pop concessions, the largely Trackmaster-produced It Was Written made
numerous concessions to the pop-crossover market, most notably on the two hit
singles, "Street Dreams" and "If I Ruled the World (Imagine That)." These
singles -- both of which drew from well-known songs, Eurythmics' "Sweet Dreams
(Are Made of This)" and Kurtis Blow's "If I Ruled the World," respectively --
broadened Nas' appeal greatly and awarded him MTV-sanctioned crossover success.
This same crossover success undermined some of his hip-hop credibility, however,
and a minor backlash by purists resulted.
Nas addressed his critics on "Hate Me Now," the second single from his next
album, I Am (1999). The album had originally been planned as a double-disc
concept album comprised of autobiographical material, but when some of the
tracks were leaked, I Am was scaled down and released as a single disc, with the
DJ Premier-produced "Nas Is Like" chosen as the lead single. Besides "Nas Is
Like" and "Hate Me Now," which both broke into the Billboard Hot 100, "You Won't
See Me Tonight" and "K-I-S-S-I-N-G" also charted as singles. Originally
scheduled by Columbia as a follow-up album comprised of the pirated material
from the I Am sessions, Nastradamus (1999) -- released in time for the holiday
shopping season, roughly six months after its predecessor -- was instead
comprised almost entirely of new material, recorded quickly to meet the
late-November release date. Nastradamus signaled a drop-off in quality as well
as sales. The album failed to garner the abundance of critical praise that had
become customary for Nas. Moreover, unlike its two predecessors, Nastradamus
failed to debut at number one on the Billboard 200 album chart, peaking at
number seven instead, and failed to go double platinum. Though relatively
disappointing on these counts, Nastradamus still went platinum and spawned two
charting singles, "Nastradamus" and "You Owe Me," so the album wasn't a failure,
just disappointing.
In the late-'90s wake of the Notorious B.I.G.'s assassination, Nas reigned atop
the New York rap scene alongside few contemporaries of equal stature . In
addition to his endless stream of hits by the industry's most successful
producers -- "If I Ruled the World" (produced by the Trackmasters), "Hate Me
Now" (Puff Daddy), "Nas Is Like" (DJ Premier), and "You Owe Me" (Timbaland),
among others -- he popularly co-starred in the Hype Williams-directed film Belly
(1998) alongside DMX and contributed to the soundtrack. Furthermore, Nas led a
short-lived supergroup of New York rappers known as the Firm (also comprised of
rappers Foxy Brown, AZ, and Nature, with producers Dr. Dre and the Trackmasters)
and assembled a broad coalition of fellow Queensbridge rappers for the QB Finest
compilation (2000). Amid all of this publicity, though, criticism began to
mount. For every crossover fan Nas won with his dramatic MTV-aired videos, he
lost support among purists, some of whom felt he had sold out and abandoned
hip-hop ideals in favor of commercial success. The relative disappointment of
Nastradamus was symptomatic of this downturn.
A series of incidents in 2001 provided a key turning point for Nas' decline. The
rapper's personal life was becoming increasingly complicated, as he encountered
relationship trouble with the mother of his daughter and, of greater
consequence, as his mother began suffering from cancer. To make matters worse,
longtime rival Jay-Z pointedly dissed Nas on "Takeover," the much-discussed
leadoff song from his acclaimed Blueprint album (2001). Among other charges,
Jay-Z called out Nas for not having put out a "hot" album since Illmatic, and
also alluded to sleeping with the mother of Nas' daughter. It didn't help that
Jay-Z had risen atop the New York rap scene, giving him ample justification to
call out Nas, who had fallen from favor and receded from the public eye while he
dealt with his personal issues. Nas responded strikingly in December 2001 with
Stillmatic, the title a reference to his classic Illmatic album, which had been
released nearly a decade earlier. Stillmatic opened with the song "Ether," a
very direct response to Jay-Z, followed by the aggressive lead single "Get Ur
Self A...." These two songs in particular rallied the streets while the moving
video for "One Mic" received heavy support from MTV. Throughout 2002, Nas
continued his comeback with a number of guest appearances, among them Brandy's
"What About Us?," J-Lo's "I'm Gonna Be Alright," and Ja Rule's "The Pledge," as
well as yet more news-making controversy, this time involving his no-show at
popular radio station Hot 97's annual Summer Jam.
Amid all of the drama, Nas managed to salvage his esteemed reputation and
reclaim his lofty status atop the New York scene. Stillmatic earned immediate
acclaim from fans and critics alike and sold impressively, while Columbia
furthered the comeback campaign with two archival releases, one of remixes (From
Illmatic to Stillmatic [2002 released a new studio album, God's Son (2002), and
Nas once again basked in widespread acclaim as the album sold well, spawned
sizable hits ("Thugz Mansion," "Made You Look," "I Can"), and received rampant
media support. Two years later Nas returned with Street's Disciple (2004), a
sprawling double album that delved deeply into various issues, most notably
politics and his impending marriage to Kelis. The two-sided "Thief's Theme"/"You
Know My Style" single dropped in summer 2004, several months before the album's
release, and was followed that fall by the proper lead single, "Bridging the
Gap."
Street's Disciple came and went, however, without the level of commercial
success that had become customary, as it struggled to go platinum. More
troubling, new kid on the block 50 Cent took a swipe at Nas on "Piggy Bank," a
call-out song on The Massacre (2005), further bringing the veteran rapper's
status into question. In a surprising turn of events later that year, Nas made a
surprise appearance at Jay-Z's much-hyped I Declare War concert in October 2005.
Together the two rivals performed "Dead Presidents," Jay-Z's 1996 debut single;
the classic song, produced by Ski Beatz and featured on Reasonable Doubt (1996),
features a prominent sample of "The World Is Yours," a 1994 classic by Nas. The
reconciliation of Jay-Z and Nas opened the door to a deal with Def Jam. The
record label, overseen by Jay-Z as president at the time, signed Nas and, in
turn, released Hip Hop Is Dead (2006). The album didn't sell especially well,
but it did inspire a lot of commentary about the state of hip-hop and included a
much-anticipated collaboration with Jay-Z, "Black Republican." Greatest Hits
(2007) followed a year later, including the newly recorded single "Surviving the
Times.