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The commercial
class has always mistrusted verbal brilliancy and wit,
deeming such qualities, perhaps with some justice, frivolous
and unprofitable.
-- Dorothy Nevill
One of the
vices of the virtue of decentralization is that people don't
share ideas.
-- Anthony J. F. O'Reilly
American Businessman, CEO of
Heinz Foods
If each of us
hires people smaller than we are, we shall become a company
of dwarfs.
-- David Ogilvy
1911-, American Businessman,
Advertising Expert
The most
important word in the vocabulary of advertising is TEST. If
you pretest your product with consumers, and pretest your
advertising, you will do well in the marketplace.
-- David Ogilvy
1911-, American Businessman,
Advertising Expert
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The consumer
isn't a moron. She is your wife.
-- David Ogilvy
1911-, American Businessman,
Advertising Expert
Never write an
advertisement which you wouldn't want your own family to
read. You wouldn't tell lies to your own wife. Don't tell
them to mine. Do as you would be done by. If you tell lies
about a product, you will be found out -- either by the
Government, which will prosecute you, or by the consumer,
who will punish you by not buying your product a second
time. Good products can be sold by honest advertising. If
you don't think the product is good, you have no business to
be advertising it.
-- David Ogilvy
1911-, American Businessman,
Advertising Expert
You make the
best products you can, and you grow as fast as you deserve
to.
-- Kenneth Olsen
American Businessman, Founder
of Digital Equipment
Don't worry
about your physical shortcomings. I am no Greek god. Don't
get too much sleep and don 't tell anybody your troubles.
Appearances count: Get a sun lamp to keep you looking as
though you have just come back from somewhere expensive:
maintain an elegant address even if you have to live in the
attic. Never nickle when short of cash. Borrow big, but
always repay promptly.
-- Aristotle Onassis
1906-1975, Turkish Born
Shipping Magnate
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